Should drivers pay fine for talking on cell phones or texting while Essay

Should drivers pay fine for talking on cell phones or texting while they drive - Essay Example e increasingly focusing on building mobile phones into car systems, the debate surrounds around not the device being hand-held or hands-free; rather the debate is on the act of phone communication. Although some people may argue about safety regarding hands-free devices, it is the topic of conversation that can distract the attention level of drivers. However, due to the extreme importance of cell phones in modern life drivers do not heed the dangers associated with using the device while driving. Therefore, it is necessary that laws need to be applied to discourage drivers from using cell phones. Despite the conveniences of using cell phones in modern days of communication, drivers should be fined for talking and texting while driving because doing so texting and talking increases the probability of accidents, they put lives at danger, and they are a driving distraction. Texting and talking while driving increase the probability of accidents. Let me begin by giving some statistical figures to prove my point of argument. According to an estimation given by CDC report, every day in the United States 9 people meet with fatal accidents and 1,153 people get injured as a result of mishaps caused by a distracted driver. A driver becomes distracted when he remains busy doing activities other than driving that include talking on the cell phone or texting. A study was conducted by CDC in 2011 to analyze the reasons of distraction. It was revealed that 69 percent of U.S. drivers between the age of 18 to 64 have talked on their cell phone while driving in the 30 days prior to the study. In Europe, it was 21 percent in UK and 59 percent in Portugal (â€Å"Distracted Driving†). According to another 2011 report by National Highway Traffic Safety Administration (NHTSA), distracted drives attribute towards 22 percent of injuries and 16 percent of deaths by ro ad accidents (Trempel et al., 6). In another report published by the U.S. government, in the year 2008, 6,000 people have

Limitations of interviews Essay Example for Free

Limitations of interviews Essay Despite the advantages associated with interviews, a number of limitations must also be acknowledged. For example they are time-consuming; one of the biggest weaknesses could be the ability to interview only a sample population, raising concerns with the generalization of findings. As a consequence, in this investigation, the use of multiple sources of data has been conceived to validate qualitative data, as the degree to which archival data, interviews, and document analysis converge makes the conclusions about the phenomenon more convincing. The Method in which Conclusions will be derived The most important issue in research is that the process of arriving at conclusions is not a sequential one. No conclusion can be drawn until there is a clear data display. The process of arriving at conclusions will be as shown in Figure 6 below (Miles. Huberman, 1994). Consequently, after having administered the questionnaires and collated the responses, the findings will be compared with review of literature to analyze the banking system in China and UK. Figure 6 Chapter 3 – Literature Review Literature on Banking in China. Banking China General. Modern banking in China commenced with the establishment of the first Chinese bank based on western pattern of banking in 1897. (Cheng, 2003). The Chinese banking system however has undergone turbulence over the years due to historical upheavals in the country such as the invasion by the Japanese in 1937, the Second World War, the Communist Revolution, communist party rule and there after opening of the economy in the 1980’s and 1990’s. The era of 1927 to 1937 is regarded as the golden era of Chinese banking under the government of Sun Yat Sen. There after there have been many changes until the emergence of the present banking system. (Cheng, 2003). Chow (1994) has indicated that the principal player in the Chinese banking industry is the People’s Bank which has played an important role in the Chinese economy even after liberalization though its role has been relatively passive. The Chinese banking reforms were undertaken after the landmark decision during the Third Plenary Session of the Fourteenth Congress of the Chinese Communist Party on 11 and 14 November. (Chow). These reforms reversed the processes undertaken almost five decades earlier in December 1948 when the People’s Bank was established after consolidating a number of local banks such as the Huabei Bank, Beihai Bank and Xibei Farmer Bank. The China Banking Regulatory Commission was established to supervise the financial industry in March 2003, thus diluting the hold of the People’s Bank as a central bank established in 1983. The People’s Bank is supported by four principal state controlled banks of which Bank of China (BOC) is one of the largest entities. The OECD Economic Survey on China 2005 indicates that the government policy has provided adequate space for the growth of market forces to influence the economy and is now determining the prices, trade, and investment by foreign companies as well as the overall financial system. (OECD, 2005). These reforms have impacted the level of savings in the Chinese economy while at the same time providing for greater foreign investment. The report has called for greater reforms in the banking sector to ensure that the process of growth is carried forward. (OECD, 2005). Thus broadly it would be seen that Chinese banking industry is on a threshold of transformation. Literature on Bank of China Bank of China – General The Bank of China is one of China’s oldest banks which has had a significant role to play in China’s financial history. The Bank was established in 1912 under the Sun Yat Sen regime. It had an important part to play in the turbulent period of China’s history to include a constant flux in the economy, political change and revolutionary periods including wars. (About Bank of China,. 2006). In the beginning of the Communist era, in1949, it was nominated as the primary bank specializing in foreign exchange. Thus it was at the fore front of development of foreign trade, providing currency and credit facilities to a large variety of individuals and firms. (About Bank of China, 2006). In 1994, the Bank was converted to a state owned commercial bank thus in 2003, when the Chinese banking sector assumed velocity it greatly benefited Bank of China. In 2003 another initiative to convert it into a joint holding bank was undertaken, a process which was finalized in 2004 when it was incorporated as a joint stock commercial bank, thereby providing it the ability and the regulatory authority to provide a wide spectrum of services across a vast geographic area to include 27 countries and regions. It is stated to have 10000 domestic and 600 overseas operations. (About Bank of China, 2006).

Relationship Marketing And Traditional Transactional Marketing Marketing Essay

Relationship Marketing And Traditional Transactional Marketing Marketing Essay The approach of a business towards the marketing discipline can generally be categorised as either being traditional or relationship based. Whilst the traditional approach has held sway for the last fifty years there are signs that relationship marketing may assume the dominant position in marketing thinking and application in the near future. This does not mean that traditional marketing will no longer have a role to play. The evidence from a study of the supermarket chain Asda is that its position as the UK number two supermarket brand has been largely achieved by following a traditional marketing approach. Equally, however, market leader Tesco has embraced relationship marketing using its Clubcard to help it build mutually beneficial relationships with its customers. This approach to its marketing has seen Tescos market share and profits continue to grow whilst Asdas have started to decline. On the face of it this would appear to demonstrate that, when it comes to supermarket marketing, the relationship approach is best. However, it is not that simple. The classic four Ps of the marketing mix, Product, Price Place and Promotion, are the cornerstone of traditional marketing with Price and Promotion having been Asdas primary focus. Also, there is an argument that says in the difficult economic times that consumers are currently experiencing then the price and value for money proposition advocated by Asda has more resonance with consumers than ever before. So, which is the most appropriate marketing path for Tesco and Asda to follow or should elements form both disciplines be adopted for optimum effect? This paper analyses the various points of view of both academics and marketing practioners and draws heavily on case study material to draw some conclusions for a possible way forward. Introduction and Background Relationship marketing, which involves the development, growth, and maintenance of long-term, cost-effective, and mutually beneficial relationships between a business and its customers, may be perceived as being a relatively new phenomenon (Grà ¶nroos, 1995). However, this is not the case as its origins actually pre-date the industrial revolution, a time when products were manufactured on a small scale and consumers had direct contact with the manufacturers and merchants from whom they purchased their goods. As industrialisation gathered pace the mass production of goods meant that direct contact between manufacturers and their end customers was no longer practical and middlemen evolved to bridge the gap. This, in turn, resulted in manufacturers becoming distant from their customers and adopting a transactional rather than customer relationship focus to their marketing and selling activities (Sheth and Parvatiyar, 1995). This transactional approach became increasingly sophisticated as marketing developed into a specialist and separate discipline within organisations, alongside the customer services and product quality control functions. The four Ps of marketing mix i.e. Product, Price, Place and Promotion, first muted by Borden (1964), have been a familiar and successful planning and execution framework for traditional marketing practioners since the 1960s. However, this traditional marketing philosophy has been facing an increasingly serious challenge to its dominant position from advocates of relationship-based marketing (Grà ¶nroos, 1995). The introduction of new technologies, such as the internet, has changed the way in which businesses are able to interact with their customers. This, together with the large scale removal of global trading barriers and the increasing homogenisation of consumer attitudes and purchasing behaviour, have all served to fuel what has become known as the globalisation of world markets (Doole, and Lowe, 2008). This new global marketplace for products has necessitated the adoption of new and more effective marketing techniques and concepts by rival businesses striving to compete for the same customers. So rather than rely on traditional marketing techniques, which are based on identifying new prospects, converting them to customers, and completing sales transactions, businesses have increasingly focussed on developing meaningful relationships with their customers in order to both retain their custom and encourage them to spend more. The management of relationship marketing has been greatly facilitated by a change in attitude to the structure of the marketing, customer service and product quality control functions. Rather than these functions being distinct and disintegrated, as is the case in businesses with a traditional marketing focus, relationship marketing integrates these functions to enable the business to get closer to its customers and thus helping it to benefit from increased customer retention, and the nirvana that all businesses strive for, customer loyalty (Fill and Hughes, 2003). Customer loyalty can be defined as a form of repeat purchasing behaviour reflecting a conscious decision to continue buying the same brand. (Solomon et al. 2001, p. 259). Additionally, the financial efficacy of customer retention versus new customer acquisition is well established. Indeed most academic studies on the subject propound the view that the costs of acquiring new customers can be up to five times higher than tho se costs associated with retaining existing customers (Heskett et al., 1994; Webster, 1994; Cespedes, 1995). In the current global marketplace, Jones (1992) believes that businesses have no choice but to build and retain the loyalty of existing customers if they are to survive and grow. Supermarket chains, such as Tesco and Asda, act as a reference point for attitudes to loyalty, with 72% of consumers feeling loyal to at least one organisation operating in the highly competitive supermarket sector, according to a study by the Logic Group, a specialist in loyalty programmes management, and researcher Ipsos MORI (Fernandez, 2009). Tesco Clubcard a key relationship tool Tesco has been the dominant force in supermarket retailing for the last ten years (Seth and Randall, 2001). It remains the market leading supermarket chain in the UK with a 30.4% market share and has, in the early part of 2010, further widened the gap between itself and its arch rival ASDA, a position which has largely been attributed to the success of its recent Clubcard double points promotion (MacDonald, 2010). To succeed, relationship marketing requires the development and maintenance of strong personal relationships with customers. These relationships should include a high degree of mutual interaction and social exchange (Zineldin and Philipson, 2007). Tescos Clubcard is the cornerstone of its customer relationship marketing strategy. Launched in February 1995, Tescos Clubcard gained five million users within its first month of operation and, significantly and somewhat ironically for a loyalty card, 200,000 new customers also joined the scheme (Seth and Randall, 2001). Clubcard works by enabling its users to collect points when shopping at Tesco stores and online at Tesco.com and also at Tescos catalogue store, Tesco Direct. In addition, points can be collected at Tesco petrol stations and by paying for any goods or services using a Tesco credit card. Tesco Clubcard holders can also collect points when making non Tesco purchases, such as paying for gas or electricity through utilities supplier e.on (Tesco website, 2010). These points are then converted into money-off vouch ers for customers to use in store. However, Clubcard is much more than simply a vehicle to reward customer loyalty. By collecting customer data at registration, Clubcard is also a powerful marketing planning tool for Tesco. It enables the retailer to track customer shopping habits, including the products bought and their purchase frequency, thus enabling Tesco to target specific product and service promotions to specific customers, either at the point of sale or at the customers home via direct marketing. Tesco has attracted some criticism for using its loyalty scheme in this way but it argues that it works in the interests of its customers by aiding the business and product development process. Indeed, Tesco Chief Executive, Sir Terry Leahy, states that: We could not have created the dot-com business without the data from the loyalty card (Humby et al, 2007, page 4). As well developing relationships by creating highly targeted and personalised communications for its customers, Tesco has fulfilled another one of the key objectives of relationship marketing with its Clubcard, namely getting its existing customers to purchase more products. For example, using its Clubcard customer data, Tesco can identify possible target customers for its non-food products. It then mails these customers about such products via the medium of its quarterly Clubcard newsletter. This strategy has resulted in half of all Tescos traditional grocery customers also purchasing non food items from the chain (Humby et al, 2007). Data collected from Clubcard users has also been credited with helping to fuel Tescos recent dramatic international expansion with one third of its entire staff now working outside the UK (Humby et al, 2007). Tesco has extended its Clubcard brand into specific customer market segments in order to enhance its relationships with certain groups with a view to increasing sales to those specific customer segments. Clubcard data revealed that families with babies and toddlers who shopped regularly at Tesco did not believe that they could trust the Tesco brand as the best place to buy baby and toddler related products. These customers tended to place their trust in Boots for such products (Humby et al, 2007). A key identified element of successful relationship marketing is trust: The resources of the seller personnel, technology and systems have to be used in such a manner that the customers trust in the resources involved and, thus, in the firm itself is maintained and strengthened (Grà ¶nroos, 1990, p.5) Tesco decided that it needed to specifically address the issue of trust for these customers and created the Tesco baby and toddler club. Membership of the club enables families with babies and toddlers to get double Clubcard points on certain products as well as giving them free parking spaces close to store entrances, a free magazine and access to specialist parenting advice (Tesco baby and toddler club website, 2010). This relationship marketing initiative directly led to an increase of trust in the Tesco brand for baby and toddler products from this market segment and a consequent transfer of market share from Boots. Now Tescos sales volume of baby and toddler products is more than that of Boots and Mothercare combined (Stone et al, 2010). Effective relationship marketing that truly enhances customer relationships and leads to business improvement also requires that the marketing discipline in an organisation transcends all functions and embeds itself in the ethos of the business (Zineldin and Philipson, 2007). Tesco is totally focussed on its customers and information about customer needs and purchasing trends are disseminated to all parts of the organisation not just marketing. Indeed, Tesco claims that everything its does is rooted in customer knowledge (Tesco Careers Website, 2010). So it can be seen that Tescos Clubcard has certainly played a major role in securing and enhancing its market leading position and, as far as contributing to the bottom line is concerned, then there is evidence that it has also generated incremental sales and profits (Humby et al, 2007). Equally it has not caused an increase in overall marketing spend for Tesco as much of the funding for Clubcard has come from the reallocation of resources from other areas of marketing spend, such as TV advertising (Humby et al, 2007). However, it should also be remembered, of course, that Tesco has not completely disowned the traditional marketing concept as its ongoing aggressive price promotions demonstrate. Asda a traditional price-led approach Some academics suggest that here has been a paradigm shift from traditional to relationship marketing (Grà ¶nroos, 1995) and that traditional marketing does not fulfil the requirements demanded by the modern-day marketing concept (Gummesson, 1995, 2000). Kotler (1997), however, argues that the decision whether to use relationship marketing or transactional marketing depends on the industry type and, more importantly, on the needs and wants of the particular consumer. Some consumers will always adopt a short-term attitude in their relationships with suppliers (Zineldin and Philipson, 2007). In these cases traditional marketing based on the transactional approach will always have an important role to play. Asda is the second largest supermarket chain in the UK with around 17% market share (Macdonald, 2010). Its market ambitions are summed up in it mission statement which is to be Britains best value retailer exceeding customer needs always and in its stated purpose which is to make goods and services more affordable for everyone (Times 100, Asda Case Study, 2010, p.34). Asda has recognised the fickle nature of some consumers relationships with their supermarkets and acknowledges that the purchasing motivation of those consumers will always be based on obtaining best value (Zineldin and Philipson, 2007). Asda has, therefore, consistently adopted a transactional approach to its marketing by focussing heavily on two of the four Ps of the marketing mix advocated by traditionalists namely, Price and Promotion. Asda has built its market position around price and value for money, supporting these propositions through heavyweight TV advertising with its TV commercials having now propounded the virtues of Asda price for well over thirty years. Asdas strategic communications director, Nick Agarwal, defends Asdas traditional marketing approach, which focuses on attracting new customers and increasing transactions through its price and value led proposition, by stating that the current economic times dictate this type of offer in the supermarket sector. He says : Our internal data suggests that people are still very nervous about what will happen on the economic front this year. We need to make sure we serve new customers as well as those who are still feeling financially challenged, especially with the increase in VAT and public sector cuts that are to come. We are very conscious that value is still going to be at the heart of what people want in the coming 18 months.'(Costa, 2010). However, whilst Asda has enjoyed considerable success with its traditional marketing strategy, there are now indications that its approach has failed to reverse a slow decline in sales. According to research from Kantar Worldpanel, Asdas sales have fallen by 0.4% in the second quarter of 2010 and its market share has dropped by 1.7% to 16.9% in the same period (Baker, 2010). Asda seems determined to continue to pursue its traditional approach but independent observers are urging the chain to change to reflect new consumer attitudes. Ed Garner, retail analyst at Kantar Worldpanel says. The market has changed considerably and now consumers feel there is more to life than low prices (Baker, 2010). There are even dissenting voices within Asdas own ranks with Asdas new marketing director Jon Owen believing that the supermarket chain must cease its blinkered focus on traditional price-led marketing in order to compete more effectively (Baker, 2010). Asda has, however, made some concessions to relationship marketing through its corporate social responsibility initiatives. These include community involvement projects through its Asda Foundation (Your Asda website, 2010) and the provision of credit to those customers who have been refused credit by other lenders (Hemingway, 2002). However, it would seem that there are still strong forces inside and outside the business questioning whether or not a predominantly traditional marketing approach remains a viable strategy for future success. Summary and Conclusions From the evidence of two contrasting case studies it is apparent that both traditional and relationship marketing have proven to be appropriate for business success within the supermarket retail sector. However, there are indications that consumers are now beginning to expect more than just low prices and value for money from their shopping experience, they have also demonstrated a desire to engage in a meaningful relationship with their supermarket of choice. This relationship, if managed effectively by the supermarket chain, can increase customer loyalty and can encourage customers to their purchasing behaviour for specific product segments, as well as generating incremental sales from new and existing customers. Tesco, has also shown that a customer relationship strategy based on the development of mutually beneficial relationships can, and indeed does, positively impact the bottom line. Asda, for its part appears to be the subject of a struggle between the opposing forces of traditional and relationship marketing. However, this need not be the case. There is no reason why both disciplines should be in opposition. Even if there is a shift towards relationship marketing, many academics believe that traditional marketing, in terms of the four Ps of the marketing mix, remains valid in all types of businesses including supermarket retailing. The argument being that if a business does not have the right price, product promotion or place (distribution) for its products then it will be impossible for it to enter into a mutually beneficial relationship with its customers (Zineldin, and Philipson, 2007). There is, therefore, strong evidence to suggest that a mix of both the traditional and relationship approach is the most appropriate for the Supermarket sector in the UK. Tesco has achieved this balance but Asda has yet to fully embrace the value of relationship marketing acting alongside a more traditional approach. The view that it needs to do this and quickly in order to grow its business appears to be gathering momentum.

Jackie Bouvier Kennedy :: essays research papers

"She held us together as a family and a country." - Ted Kennedy. Jacqueline Bouvier Kennedy, the charming young wife of John Kennedy, had a huge impact on America. Everyone seemed to love her. She was admired worldwide. Jackie was one of the most influential women of her time. She set the style and held the interest of many Americans. Sometimes people seemed more interested in her than the president himself. On a tour in India, more people came to see her than Queen Elizabeth! There are countless articles and books about her. Even a doll was created in her image. Besides that, there are Barbie clothes modeled after her outfits, Jackie Christmas ornaments, and a Jackie stamp set. People looked up to her, she was an influential role-model. A 1964 poll showed that she was the most-admired woman in America. Jackie was more appealing than the previous presidential wives. She was young, pretty, original, and dignified. She definitely helped increase the popularity of her husband. John and Jackie were viewed as a "dream couple". They were young and attractive. They seemed very much in love and their years at the White House were referred to as the "Camelot years" because of the couple?s fairy tale, happily-ever-after appearance. People wanted to be like the Kennedys. The citizens liked having a good looking, happy couple for their president and first lady. Many people liked the president because of his wife. Jackie brought big changes to the White House. She transformed it from a museum-like residence to a "real" home. She redecorated the White House with beautiful furniture and art. To help raise money for the restoration, Jacqueline wrote a book about the White House that raised $250,000 in the first three months. Jackie also brought young children with her. There hadn?t been children as young as Caroline and John Jr. in the White House for many years. She brought in a French chef and threw elegant parties. For the 1961 inauguration, she hired Oleg Cassini to create a glamorous wardrobe. These beautiful clothes dazzled the nation. Jackie inspired a whole new look and had a big influence on the current styles.

Poetry Analysis of the poem “I, Too” by Langston Hughes Essay

The poem I, Too, written by Langston Hughes, uses excellent language, vivid imagery and strong sounds to express the poet’s feelings towards racism. I, Too is an anti-discrimination poem, which shows the injustice of racism. The poem is very effective because of its genuine emotions. The poem is situated in America and describes a black man’s personal experience with racial discrimination. He is treated as if he is an embarrassment to the white people, and made to feel inferior to them. The poet is trying to show how America â€Å"covers up† her racial discrimination â€Å"problems.† He also wants to convey the importance of racial equality. He wants the reader to understand that this is not just a personal experience, but a voice of his people. The tone changes throughout the poem. In the first line, the tone is patriotic. The line, â€Å"I, too, sing America,† indicates the national anthem, and symbolizes unity throughout the nation. In the next stanza, the tone is of anger and strength. The man is enraged at how he is treated, but he knows he is strong enough to fight back. This is shown in the line, â€Å"But I laugh,/ and eat well,/ And grow strong.† The following stanza’s tone is of warning and caution. The man warns the people, that he will become powerful, and that no one will dare to harm him in the future. Then in the next stanza, the tone changes once again. The man is much calmer and speaks proudly that one day â€Å"they’ll see how beautiful I am/ And be ashamed.† In the last line, the tone is once again patriotic. The poem’s structure is irregular. The poem begins and ends with single lines. In between there are 3 stanzas, all of which have different number of lines-6, 7 and 3. The purpose for the irregular structure is to create an effect of unequalness, symbolizing the discrimination he is receiving. The poem’s use of simple language helps to clearly define what the poet wants to express. The saying that â€Å"strong people don’t waste words,† is shown here, as the poem is short and to the point. It could also reflect the uneducated class, or the clarity and simplicity of their just complaint. The  poem is also made more effective by using words with deeper meanings. For example, the word, â€Å"brother,† means family and symbolizes equality and acceptance. Another example, â€Å"sit at the table,† has its literal meaning, and also a second meaning, indicating politics and being involved in making decisions. The fact that the poem is short and simple but can express so much meaning shows how the diction of this poem adds to its effectiveness. Likewise, the use of imagery in this poem adds to the poem’s effectiveness. The poet uses a lot of domestic images. The reader can picture the large house of a wealthy family, the kitchen- the servant’s quarters- and the dining room. The poem also contains a few metaphors and symbols. Metaphors and symbols are used because they say what we want to say, more vividly and forcefully. In the line, â€Å"I am the darker brother,† the person is comparing himself to a family member. It is clear that he is not part of his employer’s family, but here the word â€Å"brother† symbolizes equality and acceptance into a society. An example of symbolism used in this poem is seen in the line, â€Å"They send me to eat in the kitchen when company comes.† It has two meanings. The literal meaning means the employers send him away when guests arrive. The other meaning means America trying to conceal her racial â€Å"problems† to show the world a different image of the country. Another example is â€Å"I’ll sit at the table.† The literal meaning just means to sit at a table, but it also symbolizes being in charge and making decisions. These comparisons and symbols illustrate the point so well that they increase the effectiveness of the poem. The poem is of irregular rhythm as it is more effective this way. A steady rhythm would make the poem sound as if life was going along smoothly- not the effect the poet wanted. Instead, its irregular rhythm gives the poem a solemn feeling. This rhythm mirrors the uneasy and unsteady social relationship between blacks and whites in America. The poem contains a few examples of alliteration and repetition. The line â€Å"When company comes,† is an example of alliteration and repetition. The consonant â€Å"c† is repeated twice in the line, emphasizing the words, especially â€Å"company.† The alliteration and repetition of the line also  stresses the theme of the poem- that America is trying to conceal her racial â€Å"problems† and show the world a different picture. The poem â€Å"I, Too,† is a poem about discrimination. Through the unjust actions done to the man, the reader is shown how unequal privilege and decision making power is in American society. However, also through the man’s strength and bravery, the reader can see hope in the world- hope that one day, all people will be equal. The poet’s use of great imagery and sound helped to make this poem an effective anti-discrimination poem.

Martha Stewart Essay Example

Martha Stewart Essay Example Martha Stewart Essay Martha Stewart Essay On December 27 , 2001 Martha Stewart, Americas beloved housewife, sold her shares of ImClone after she received specific inside information regarding the status of the companies business. A series of events led to an investigation, interviews, indictments, a trial sentencing of Martha Stewart to 5 months in a minimum security prison camp and then 5 months of home confinement. Merril Lynch tipped off the Securities Exchange commission to report the possibility of insider trading on Imclong, and launched the joint investigation with the FBI into whether or not Ms. Stewart committed a crime. I believe that Martha Stewart was guilty of insider trading, lying and conspiring to lie, in order to protect their money. After reading this chapter on Business Ethics, primarily this case involving Ms. Stewart came to the fore front nationally because she violated the Theory of Amorality, which did not match up with her persona. Martha Stewart made a living reaching , unifying and teaching Americans how to live a good Life by doing wholesome, handmade homemaker type projects. Ms. Stewart exemplified the throwback to a time when American women were schooled in their womanhood and station in life by how she kept her home her family taken care of. Generally we think of those times when people were honest and genuinely cared to do what is morally right. Her entire fortune was based on her catch phrase of its a good thing and educating American working women how to take care of their homes and families. Martha Stewart is an incredibly smart and well versed woman and many people respected her because of what she represented. The biggest shock was the reality that she could be much more concerned with her profits and the profits of her company, Martha Stewart Living Omnimedia. She intentionally chose to lie and cover up her actions in order to retain or make money. Since she represented the old fashion or natural way of doing things, it fits with the Theory of Amorality. In the end Ms. Stewart learned a valuable lesson of self preservation at all costs. She was found guilty and lost her freedom because she was no longer acting for the moral good of the community, but for her own selfish purposes. In the end she also tried to weasel out of her sentence and ask for leniency by trying to offer to do public service and then made a public statement suggesting that this was a small personal matter that was blown way out of proportion mean terrible after she found out her sentence. I think she got what was appropriate for her crime, even if she didnt feel it was a crime.